The portal is focused on interaction with the users and offers new services
Rome – Starting from today, the new Baglioni Hotels Group website is online, completely renewed in graphics, contents and services offered to the users. The web-site, aims at strengthening the image of the Baglioni Hotels Group and its leading role in true Italian luxury style, and has been created by Relactions, a web agency specialized in web design and marketing for tourism and hotels.
“The new web-site of the Baglioni Hotels Group hasn’t been planned as the classic corporate portal – stated Luca Magni, Director of Brand and Communications of Baglioni Hotels Group – but with accessibility and usability in mind, with useful information for the users and as part of an overall communication strategy and will soon be available with applications for the latest technologies, for example a mobile version for Iphone. At the moment, the web-site is available in Italian and English, but will soon be translated into French, German, Portuguese, Russian, Arabic and Japanese in order ease online communication in all our future activities.”
With the goal of improving navigation, fruition and to respond to all the needs of the users, www.baglionihotels.com has a clear and easy-to-use structure, with new tools: the “Meeting & Incentive” section offers the possibility to research the most suitable location and venue based on the number of participants and set up. Using a theme related search, the “Travel Ideas” section allows to find the best travel deals for any occasion: gastronomy, culture & events, wellness and much more, like for example the “Ferrari tour” or the “Gourmet experience”. The web-site also offers an online reservations capability allowing customers to book stays at the most convenient offer available for each hotel of the Baglioni Hotels Group.
“We are truly satisfied to have the chance to partner with the Baglioni Hotels Group, a company who has entirely understood the Internet potential. We are already planning new projects for an , innovative and global online communication strategy – declared Annalisa Ballaira, CEO of Relactions – The data we collected tells us that an hotel company’s web-site represents the main distribution system and the best way to communicate with present and potential customers. This is why we set ourselves the goal to conjugate pleasant graphics with easily usable and understandable pages while developing the web-site, to give a preview of the fantastic experience that the users will live in any of the wonderful Baglioni Hotels.”
baglionihotels.com fully reflects the style of the Baglioni Hotels Group in communicating the excellence of Italian hospitality. The photo-gallery, filled with full-screen photos fully express the beauty of the hotels while providing a sense of the values of luxury and excellence of the Baglioni Hotels brand.
The Baglioni Hotels Collection, founded in 1973 by the actual Chairman Roberto Polito, includes 15 luxury hotels located in the center of the most famous art cities, in Italy (Bologna, Florence, Milan, Rome, Verona, Venice and Punta Ala), France (Aix-en-Provence, Champillon-Epernay, Saint Paul de Vence, Mirambeau-Bordeaux, Bort L’Etang Auvergne) and the UK (London). Headquartered in Milan, Baglioni Hotels employs today 800 associates.
Picture: Carstino Delmonte/ Touristikpresse.net
