JetBlue Spreads Its Wings in New England in Marketing Partnership With Cape Air


14 Feb 2007 [19:43h]     Bookmark and Share




Low-Fare Airline to Offer Connecting Service to Nantucket, Martha’s Vineyard, Provincetown, and Hyannis Via Boston — — Customers to Enjoy the Benefits of Single-Airline Itineraries From 20 JetBlue Cities to Cape Cod and the Islands

NEW YORK, – JetBlue Airways Corporation (Nasdaq:JBLU) today announces it has entered into a marketing partnership with Cape Air, an airline based in Hyannis, MA, to provide easy connecting service beyond JetBlue’s Boston focus city to four new destinations served by Cape Air: Nantucket, Martha’s Vineyard, Provincetown, and Hyannis, MA.

Beginning March 19, 2007, JetBlue will place its code on flights operated by Cape Air, allowing customers to book travel on a single itinerary between the Cape and Islands and 20 JetBlue destinations that connect in Boston, including New York/JFK; Washington, DC/Dulles; Pittsburgh, PA; Raleigh-Durham, NC; West Palm Beach, FL; Denver, CO; Seattle, WA; and San Francisco (a) and Los Angeles/Long Beach, CA. Flights are available for sale now (b).

Customers will enjoy low fares and easy one-stop shopping for their JetBlue-Cape Air itineraries through jetblue.com or by calling 1-800-JETBLUE. On the day of travel, customers will benefit from online or airport kiosk check-in options (c), simplified one-stop baggage check and transfer, and fast same-terminal connections at Logan International Airport. Members of TrueBlue, JetBlue’s customer loyalty program, will be able to redeem TrueBlue Points for travel on combined JetBlue-Cape Air itineraries beginning March 19, 2007.

„Together, JetBlue and Cape Air share a commitment to bringing humanity back to air travel, whether by entertaining you with DIRECTV(r) during your JetBlue flight, or by letting you just sit back and enjoy the spectacular views from the window of a Cape Air Cessna during your short hop to the Cape and Islands,“ said JetBlue Founder and CEO David Neeleman.

[GADS_NEWS]„For 18 years, Cape Air has provided air service for those who live, work and play in some of the most beautiful vacation destinations in the world,“ said Cape Air President Dan Wolf. „Since our inception, Cape Air has strived to engender a positive work place with outstanding service by liberating, empowering and trusting our employees to make the right decisions on behalf of the customer. Both companies share the spirit, energy and, I daresay, sense of humor that may actually make your travel experience to Cape Cod and the Islands not only convenient but fun.“

„Cape Air is a primary driver of tourism connecting thousands of visitors to Cape Cod and the Islands each year. JetBlue’s marketing partnership will feed Cape Air’s successful Cape and Island routes as well as to provide connecting service from the Cape to JetBlue’s 50 destinations,“ said Thomas J. Kinton Jr., Massport CEO and Executive Director.

„We are excited about a partnership between two great brands, JetBlue and Cape Air. Their dedication to quality service and now the increased ease of access to our region with one-stop booking will open tremendous opportunities for Cape Cod and the islands of Nantucket and Martha’s Vineyard,“ said Wendy Northcross, CEO of the Cape Cod Chamber of Commerce & CVB.

In addition to connecting service available year-round and operated by Cape Air, JetBlue also today announced it will launch its own daily nonstop service between New York/JFK and Nantucket beginning May 24, 2007 and operating through September 24, 2007 aboard its 100-seat EMBRAER 190 aircraft.

JetBlue Airways is focused on creating a new airline category — an airline that offers value, service and style. Based in New York City, and now in its seventh year, the low-cost carrier currently serves 50 destinations with more than 500 flights daily. JetBlue has the most legroom in coach (d). Customers also enjoy 36 channels of free DIRECTV(r) programming (e), the most live TV available on any airline. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight(tm) is also available. JetBlue offers customers generous brand name snacks and beverages, including freshly brewed Dunkin‘ Donuts(r) coffee, and delicious wines selected by the airline’s Low Fare Sommelier, Josh Wesson from Best Cellars(r). With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

Cape Air, the largest independent regional airline in the U.S., serves over 700,000 passengers annually with over 120,000 flights in destinations around the world including New England, the Caribbean, Florida, and Micronesia. With its fleet of more than 50 Cessna 402s and ATR-42s, Cape Air operates up to 850 flights per day. Cape Air has served island markets since 1989 and is experienced with the unique transportation needs of island communities. Cape Air, which is based in Hyannis, MA, also operates flights under the Nantucket Airlines brand.

(a) New nonstop service from Boston to San Francisco begins May 3.

(b) Nonstop service between Boston and Hyannis, Martha’s Vineyard, Nantucket, and Provincetown operated by JetBlue partner airline Cape Air. Nonstop service between New York/JFK and Nantucket operated by JetBlue.

(c) Kiosk check-in only available in cities served by JetBlue-operated flights. Kiosks not available in Hyannis, Martha’s Vineyard, Nantucket, or Provincetown.

(d) JetBlue has the most legroom in coach, based on average fleet-wide seat pitch for U.S. airlines.

(e) DIRECTV(r) service is not available on flights outside the continental United States; however, where applicable FOX InFlight(tm) is offered complimentary on these routes. FOX InFlight(tm) is a trademark of Twentieth Century Fox Film Corporation. JetBlue’s in-flight entertainment is powered by LiveTV, a wholly owned subsidiary of JetBlue.

This press release contains statements of a forward-looking nature which represent our management’s beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions, and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including, without limitation, our extremely competitive industry; increases in fuel prices, maintenance costs and interest rates; our ability to implement our growth strategy, including the integration of the EMBRAER 190 aircraft into our operations; our significant fixed obligations; our ability to attract and retain qualified personnel and maintain our culture as we grow; our reliance on high daily aircraft utilization; our dependence on the New York metropolitan market; our reliance on automated systems and technology; our being subject to potential unionization; our reliance on a limited number of suppliers; changes in or additional government regulation; changes in our industry due to other airlines‘ financial condition; and external geopolitical events and conditions. Further information concerning these and other factors is contained in the Company’s Securities and Exchange Commission filings, including but not limited to, the Company’s 2005 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release. 







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