Boeing Ad Campaign Supports King National Memorial Project Foundation


20 Jan 2009 [16:20h]     Bookmark and Share


Boeing Ad Campaign Supports King National Memorial Project Foundation

Boeing Ad Campaign Supports King National Memorial Project Foundation



Boeing and its advertising partner, Draftfcb, have created an advertising campaign to support the Martin Luther King, Jr. National Memorial Project Foundation and its construction of a national memorial honoring Dr. King’s legacy in our nation’s capital.

Chicago – The objective of the „Have a Dream“ campaign is to raise greater awareness of the memorial foundation’s fundraising efforts by delivering a clear, focused and inspirational message during the time the country honors Dr. King’s extraordinary leadership. The memorial foundation has raised $102 million of the $120 million needed to build the memorial. Donations can be made on the foundation’s website, BuildTheDream.org, which is a featured element in the campaign.

A 30-second TV spot is airing on select network and cable programming including NBC’s Meet the Press; online banners and videos are running on MSNBC.com, CNBC.com, WSJ.com, WashingtonPost.com, and BlackEnterprise.com; and live reads are being broadcast on WTOP radio in Washington, D.C.

In 2008, Chicago-based Boeing established a relationship with the memorial foundation by donating $1 million to support construction of the memorial, which is currently taking place on the National Mall in Washington, D.C. and is expected to be completed next year.







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