TUI incoming agencies combine cruise services under a new masterbrand
TUI, Europe’s leading tourism group, has combined its services for cruise handling in the destinations under the new masterbrand “all4ships”. 23 incoming agencies in 30 countries now present a collective face as a global network that offers broad coverage in the globally booming cruise market.
“We have created the new all4ships brand to achieve a clear market presence as a global organisation of professional and experienced incoming agencies in the cruise handling segment,” says Bea Eering, responsible for all4ships in the destination management department of TUI AG. The offerings are aimed at shipping companies and tour operators, and above all cover cruise services such country excursions, supporting programmes and transfers as well as inbound and outbound journeys, and this in over 200 seaports and 50 inland ports worldwide.
By introducing the new masterbrand, TUI is responding to the undiminished, posi-tive development of the cruise market. By 2010, the industry expects 4.5 million passengers in Europe alone, while the market had already grown from 2.6 million to 3.2 million cruise guests between the years 2003 and 2005.
Info: Whether a tour through the fishing village of San Andres in Spain, adventur-ous photo safaris in South Africa or an expedition to the lively bazaars of Istanbul in Turkey: a colourful and varied mix of daytime and evening activities awaits the cruise passengers of the customers of all4ships. Incoming agencies that have joined the new brand are located in Africa, Mexico, the Caribbean as well as numerous countries in Asia and around the Mediterranean. More information is available from www.all4ships.com.
