The 11 hotels, all owned by KGH and formerly operated under the Courtyard by Marriott brand, will now operate as Holiday Inn hotels under 20-year licence agreements with IHG.
In support of Holiday Inn’s sponsorship of the Vauxhall Racing (VXR) Team in the British Touring Car Championship, three Vauxhall Vectras in Holiday Inn racing livery will be driven by key management from both IHG and KGH and welcomed by the general managers of all 11 properties as they travel across the UK between May 1 and 4.
Starting at IHG’s corporate head office in Windsor, Berkshire, the convoy will make its way to Coventry and, over the course of the four-day tour, will take in Leamington Spa, Milton Keynes, Northampton, Rotherham, Leeds, Lincoln, Ipswich and Reading, finishing at the Holiday Inn Slough-Windsor on May 4 to a celebratory welcome by the general manager and key IHG representatives.