Continental Airlines (NYSE: CAL) today announced that it will introduce specialty cocktails on board flights beginning July 1.
HOUSTON – Continental Airlines (NYSE: CAL) today announced that it will introduce specialty cocktails on board flights beginning July 1. The specialty beverages include Stirrings(R) Mojito, Stirrings(R) Pomegranate Martini, and Red Bull(R) Energy Drink.
„We continue to search for premium offerings to give our customers more choices inflight,“ said Mark Bergsrud, senior vice president of marketing programs and distribution. „The new specialty cocktails are top-quality products for our customers to enjoy.“
Continental Airlines partnered with Stirrings, the leading premium cocktail mixer brand, to offer its Mojito and Pomegranate Martini. The Mojito is a crisp cocktail with a sweet, smooth blend of mint, cane sugar and lime juice, served with Bacardi Light rum on ice for $9. The Pomegranate Martini is a refreshing cocktail with a sweet-tart blend of pomegranate, cane sugar and lemon juice, served with Skyy Vodka on ice for $9. Stirrings cocktail mixers are made with all-natural, superior-quality ingredients like real fruit juice, cane sugar and triple-filtered water, and are available to customers without alcohol for $3.
Continental teamed with Red Bull to offer its energy drink to customers for $3. Known as the original energy drink that vitalizes the body and mind, customers may pair it with Skyy Vodka on ice for $9.
The specialty drinks, available for sale in economy class on flights to North American, Caribbean and Latin American destinations, may be purchased with a major credit or debit card in Continental’s cashless cabins. Customers may take advantage of an inflight discount of $2 off alcoholic beverages when using a Continental Airlines MasterCard from Chase.
The specialty beverage menu is part of Continental’s initiative to offer customers more choices inflight. In the fall, Continental will introduce a variety of high quality, healthy food choices for purchase in economy class on many U.S./Canada and certain Latin American routes. Continental will continue to offer free beverage snacks and unlimited nonalcoholic beverages, including premium blend Fresh Brew coffee, hot tea and a wide selection of soda and juices.
Continental Airlines is the world’s fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,600 daily departures throughout the Americas, Europe and Asia, serving 132 domestic and 138 international destinations. Continental is a member of Star Alliance, which overall offers more than 21,200 daily flights to 1,172 airports in 181 countries through its 28 member airlines. With more than 40,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with its regional partners, carries approximately 63 million passengers per year.
Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For nine consecutive years, FORTUNE magazine has ranked Continental as the top U.S. airline on its „World’s Most Admired Companies“ airline industry list. For more company information, go to continental.com.
